Volkswagon - The Fun Theory
I just stumbled on the Fun Theory campaign. Who knew that going green, and other healthy behaviors could be increased in average people just by making them fun to do.
What I love about it is that it really is FUN! Bravo to the creative folks at Volkswagon. On a sad note, the items in the campaign were only temporary installations that were removed after filming the you-tube videos. No lasting changes in behavior were seen and people returned quickly to old habits.
http://www.designobserver.com/changeobserver/entry.html?entry=13358
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